She answered fans ‘questions on the movie, its scenes and her favorite moments.
While the movie Lukka Chuppi was being premiered on Star Gold, Actress Kriti Sanon chose to engage with her fans in a never seen before manner she went live on Instagram and interacted with over 20 Million fans.
Kartik Aryan adds, “Luka Chuppi was made with a lot of love and it feels great to receive that in return from the audience who have made the film what it is! Star Gold has been an exceptional partner in helping us reach so many hearts.”
Good Cinema truly does speak a universal language! “ Additionally we’ve found a great partner in Star Gold, who shares the same passion to engage in exciting content. It strengthens our belief in backing good content. Overwhelmed by the response received by Luka Chuppi, the producer Dinesh Vijan comments, “This is truly overwhelming! After the tremendous love for Stree, this seems surreal! Television today has abundant options, and it’s gratifying to know that the audiences have showered so much love on us. The stupendous success of two consecutive premieres, Total Dhamaal and Luka Chuppi, validates the channel’s content strategy and effective marketing expertise.” This winning streak reinforces the audience’s belief in us and highlights that we are their preferred destination for the best of Bollywood blockbusters. The Kartik Aryan and Kriti Sanon starrer romantic comedy emerges to be the second most-viewed premiere of the year on the channel, surpassing the record of movies like Simmba, Sanju, Padman, Uri, Race 3 and Thugs of Hindostan.Ĭommenting on the success of the movie on the channel, Hemal Jhaveri, General Manager, and Executive Vice President, Hindi Movies Business – Star India, says, “Bringing biggest Blockbusters to our viewers’ home screen has been our promise since the beginning. Reinforcing its platform strength, marketing acumen and brand affinity – Star Gold’s latest offering, Luka Chuppi had a staggering 42.9 million tune-ins.
After breaking television records with the premiere of ‘Total Dhamaal’, the channel continues its winning streak as it attracts whooping 9.4 million impressions (HSM, Urban 2+) with its latest airing of Luka Chuppi. The channel boasts of delivering two back to back highest rated premieres within a span of four weeks. Mumbai : When you think about Bollywood Blockbusters on Television, the only name that stands out is Star Gold and rightfully so.